What Do You Think Is Sexy?
Posted by: Nicko Fusso, Sustainability Is Sexy in Sustainability Is Sexy Updates
Sunsets? Shag carpet? Shameless Self Promotion?
A few weeks ago, Canada’s Evolution 107.9 radio station featured Sustainability Is Sexy on a short feature called Our Planet Earth. The station let us run with the script – our conversation jumped from the environment, to coffee cups, to what makes sustainability so sublimely sexy. It’s a great clip.
Besides being entertaining, this radio show was personally inspiring. Interviews like this one help revive the roots of our group, and remind us why our campaigns are so effective. It’s easy to run a program to promote reusable coffee cups, but it’s much more difficult to host one that’s successful and achieves a real impact. Simply put, boring campaigns with underwhelming messages and banal tactics just don’t work.
Earlier this week, I spent some time trading emails with a student group who was interested in promoting reusable coffee cups on their campus, and they landed on the same thoughts I was having throughout the radio show:
“We don’t just want to use posters or invite speakers - IT IS BORING. We want people to join us and have fun, we’d like to talk to people and help them understand their impact on the environment and their responsibility.”
Now I think posters and speakers can be great – but it has to be the right posters and the right speakers. After all, plenty of bands still use posters and speakers to fill concert venues. Encouraging coffee drinkers to practice eco-friendly habits can only be done with engaging, exciting ideas that exhibit raw energy – just like a good rock and roll band would do.
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